Boost your sales through genuine LinkedIn DM outreach. Generate leads and build connections effectively with Tenacious Sales strategies.
At Tenacious Sales, we believe in the power of genuine connections and effective communication.
Generate high-quality leads with our authentic LinkedIn DM outreach strategy. Experience genuine client engagement and scale your business today!
Here’s how we leverage LinkedIn DMs to consistently generate over £100k from Linkedin.
Our Unique Approach to LinkedIn Outreach
We despise the typical cold outreach methods—aggressive pitching, spammy automation, and impersonal messages.
Instead, our strategy focuses on building authentic relationships through meaningful interactions. Here’s how we do it:
- Engage with Content: We start by sharing valuable content that attracts our ideal clients. By engaging with their posts through likes, comments, and shares, we create a foundation of familiarity and trust.
- Initiate Conversations: When initiating DMs, we use personalised introductions and thoughtful questions about the recipient’s goals. This demonstrates our genuine interest in their success and sets the stage for a productive dialogue.
- Explore Pain Points and Goals: Through a series of questions, we delve into their current challenges and aspirations. This helps us understand their situation and identify the gaps preventing them from reaching their goals.
- Build Trust and Rapport: Our questions not only showcase our expertise but also build trust by showing that we truly understand their needs. This approach leads naturally to setting up a call.
Step-by-Step Process
Step 1: Start the Conversation We begin with a personalised message that includes a genuine question about their goals. For example, “Hi [Name], I noticed you’re focused on [specific area]. What are your main goals for the next quarter?”
One of four things will happen:
- No response – that’s fine try again with a different question and then move on
- Nice reply – a reply that is nice but shuts the conversation down and so move on
- Aggressive/Blunt reply – a reply that is nice but shuts the conversation down and so move on
- A conversation
Step 2: Uncover Pain Points As they respond, we ask more detailed questions to uncover their pain points. This might look like, “What challenges are you facing in achieving that goal?” or “How is your current approach working for you?” “Can you be specific?” “And that is important to you why?”
Step 3: Offer a Solution Once we’ve established a clear understanding of their needs and goals, that they have pain and we know why they might want what we have.
We propose a call to discuss potential solutions. This feels like a natural progression of the conversation rather than a sales pitch.
More importantly we haven’t asked for a 1 hour meeting here, just a short call to see if we can help first of all.
Important = Your aim here is not to sell to them. We are marketing here. You just need to establish that you can help with the outcome of a call to start the sales process!!! Do not be tempted to go into details or pricing too early, that is sales territory!
Example of a conversation that actually happened for Dean:
WEDNESDAY
Dean Whitby sent the following message at 11:43 AM
I saw your post on Accountants growth and the power of word of mouth and I wondered if you wanted to grow quicker, how do you get leads and pipeline?
John Doe sent the following message at 11:44 AM
We do well on google but otherwise we struggle to get many. How is it that you help this and what does it cost?
Dean Whitby sent the following message at 2:51 PM
We have a couple of ways but it sounds as if it’s not a huge problem for you and you have things working well?
THURSDAY
John Doe sent the following messages at 11:03 AM
No I think we need more leads now, can we set up a call?
Dean Whitby sent the following message at 11:23 AM
Happy to but before we set up a call can I ask, can you be specific about why you need more leads, what’s the goal?
Tip: Establishing a little of the pain and what the outcome they want is, will make the sales process much easier as you can sell the outcome. If you skip this step you will make the sales call much harder and more wishy washy.
Remember: If they don’t have their own goal and their own destination then you can’t help them. They need to have pain and a goal or you’re wasting your time!!
John Doe sent the following messages at 11:33 AM
I grew to £0.5m in 3 years but I want to tackle £1m in the next year so we know we need leads but don’t know what we are doing.
Dean Whitby sent the following message at 11:39 AM
Ok I’d be happy to explore on a call with you if we can help, with one of 2 outcomes after 10 minutes, either we can’t and we’ll leave it there after 10 minutes or we can and we’ll set some next steps, what time works for you?
John Doe sent the following messages at 11:42 AM
Can you do tomorrow?
Implementation Challenge
To put this into action, we challenge you to:
- Identify 25 potential clients on LinkedIn.
- Engage with their content genuinely.
- Send personalised DMs to start meaningful conversations.
- Aim to initiate 5 DMs daily and track your results over 30 days.
Following this process, you can expect to book around 15 – 20 meetings a month.
Final Thoughts
LinkedIn DMs are a powerful tool for starting relationships while marketing. By focusing on curiosity and service, you can build lasting connections that translate into business success.
Join us in transforming your LinkedIn outreach strategy and experience the Tenacious Sales difference.
Until next time,
The Tenacious Sales Team
Tip 1: Leverage LinkedIn Profile Optimisation
Ensure your LinkedIn profile is optimised to reflect your brand and expertise. Use a professional photo, a compelling headline, and a detailed summary that highlights your value proposition.
Make use of the featured section and about us to tell the story of who you are, what you do and also why you instead of someone else (Your USP)
This makes your profile more attractive to potential clients and increases the chances of a positive response to your DMs.
Tip 2: Utilise LinkedIn Analytics
Make use of LinkedIn Analytics to track the performance of your posts and engagement. Analyse which types of content resonate most with your audience and tailor your future posts accordingly. This data-driven approach can help you refine your content strategy and improve your outreach effectiveness.
Submit our contact form quoting <audit> in the notes and our team will be in touch.